The following aspects are substantial to generate brand and target large number of users in single platform while shopping cart targeting the customers
Standard & All features.
Google search results.
search partner sites.
Targeting based on keywords
Manual and automated bidding for the Search Network.
Simple and easy targeting.
Tapping into Google’s audience.
Includes relationships with other Search Engines.
Query-Level Data, in point of SEM(Search Engine Marketing) is mostly used in bing and yahoo.Based on this technique, we can able to target the patrons based on the search queries. We can able to track it and reach the customer based on their search query, while the customer using the search engine. In Google display network elements, we can't achieve it.
Location Data targeting is mostly used in the online marketing field. Location targeting is the way to achieve local business with limited geographic reach. The geography can be identified by following 5 ways
Location Data targeting is mostly used in the online marketing field. Location targeting is the way to achieve local business with limited geographic reach. The geography can be identified by following 5 ways.
Geo-modifiers in a query.
User IP address.
Semantic page content.
User self defined location
First of third party data.
Time-Of-Day, Day-Of-Week, Time-Of-Year
In Google, data feed with adwords having time of time, day of week, time of year setup. It was a third party setup which is used to make 49 automated bid adjustments by time of day or in day of week, 7hrs per day. Most of the advertisers use this as it is more sufficient to handle feed. Currently this facility is available with GDN Google display network management. Soon this technology is provided to e-commerce data feed management by Google
Device targeting is a amazing system available with search engine marketing system. It was based on the Google's new enhanced campaigns available with Google adwords. The shopping cart admin will scrutinize the engaged patron’s based on the device. Same time it is available to restrict the users with device management and later it is available to stop with Google adwords.
Generally this technology is used in all CPM and CPC ad services based on search engine network. So, we are handling Behavioral targeting with Google feed management. The user behavioral details are stored to mail or browser cache, whenever the customer interact with the internet. Based on these data’s, the marketing peoples or network will provide the service. Here we are going to use this technology with feed management.
Onsite behaviour targeting.
Network behaviour targeting.
Theoretical research on behaviour targeting.