Search Engine Feed Management

Perfect solution for ecommerce product data feeds & improve in ROI

Data feed generation process for search engine?

Before processing the feed generation for product data, the following verification process has to be done.

Product information’s.

Product category based field analysis.

Unique identity.

Product information for feed generation:

While preparing the product database for feed generation, available data with product is compared to required data for feed generation based on the product category. Before going to the progression, the available data is too essential. Based on the category, the fields required for data feed generation are always getting changed. So the missing data is found by analyzing the existing data with the product.

Product category based field analysis?

Initially, for this process, product categorization is taken in to account. Identifying the right category based on the search engine platform is too intricate because it is different based on the search engine

Smarter.com = 2,957.

Google Product Search = 2,569.

PriceGrabber = 1,483.

Shopzilla = 1,300

SortPrice = 1,233.

Yahoo Shopping = 1,231.

NexTag = 1,072

Become.com = 656.

Pronto.com = 400.

Shop.com = 384

Shopping.com = 284

Like.com = 86

Product information for feed generation:

While preparing the product database for feed generation, available data with product is compared to required data for feed generation based on the product category. Before going to the progression, the available data is too essential. Based on the category, the fields required for data feed generation are always getting changed. So the missing data is found by analyzing the existing data with the product.

Unique identity:

To manage the product uniqueness the product unique identity is maintained in the e-commerce product data feed generation. SKU, MPN, GTINs, UPC, EAN, JAN, ISBN like various identifiers are used here to maintain the product identification uniquely.

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