search engine comprehensive analysis done based on the following aspects,
Google analytics.
CPC analysis.
Competitive analysis.
Google Analytics
Google analytics was used to analysis the conversion rate, keyword target, and user interest.
CPC analysis
Click through rate for the CSE ads was analysis based on the platform, some CSE may offer the price based on the sales commission. So based on the element, the cost analytics was done here.
Competitive analysis
Competitive analysis was done for CSE’s based on the competitor cost. 56% shoppers looking price comparison before going to buy.