Case Studies

Google shopping ads provide better ROI

Background:

Our client is a retailer selling medical devices and accessories. Their success depends on transforming the visitors from their online marketing efforts into sales , including comparison shopping engines. Google shopping undergone an evolution from free model to profit-making model. It requires the clients to pay for traffic on Cost Per Click basis and to migrate to Google Shopping, which showcases search ads that contain product-rich information and are dealt with AdWords.

Our strategy included:

We worked closely with the clients on the set-up, accomplishment and optimization of this AdWords program to make sure their unremitting visibility and profitability on Google Shopping.

• Based on the important product attributes necessary for tracking and monitoring product performance, we added custom fields to product feed.
• We defined and break out the potential audience segments at the product-level for granular targeting, bid optimization and messaging in AdWords.
• We expand the campaign in a tiered fashion, which focuses primarily on high revenue- producing products and categories.

Outcomes:

• The campaign reached profitability.
• Google Shopping ads provided a 10% and 4% increase in total paid Google online sales and revenue
• Ads in Google Shopping can be a money-making and competent way to grow e-commerce business.