Product marketing in e-commerce marketing is reasonably handled by shoppers. The approach in attaining their target is a big issue. In that. E-commerce sector is playing the most imperative field in the product retail marketing. In 2014, Overall E-commerce sales growth is 11%.As per the internet retailer report, its expected growth is 57% in 2018. Hence the shopping cart web masters are going to face challenges with their competitors in order to go ahead of their competitors. Consequently, e-commerce marketing plays a foremost role in this sector. But here product data management which was issued in here to manage the product data to various platforms. Various marketing techniques used for e-commerce marketing are,
Product feed
Search Network
Display network
Affiliate
Social campaign
Referral
SEO Optimization